Bounty: Promoting local and seasonal
recipes for food aficionados
Bounty: Promoting local and seasonal
recipes for food aficionados
Bounty: Promoting local and seasonal
recipes for food aficionados
TEAM MEMBERS
TEAM MEMBERS
TEAM MEMBERS
Solo Project
Solo Project
Solo Project
TIMELINE
TIMELINE
TIMELINE
4 Weeks, 2024
4 Weeks, 2024
4 Weeks, 2024
ROLE
ROLE
ROLE
Visual designer
Visual designer
Visual designer
Mentor
Mentor
Mentor
Shawn Sprokett
Shawn Sprokett
Shawn Sprokett
The Brief
The Brief
This project was a deep dive into visual representation of ordinary foods, the intent was to promote and highlight local food and showcase recipes for fresh foods in season. Eating local is not only healthy but also sustainable.
This project was a deep dive into visual representation of ordinary foods, the intent was to promote and highlight local food and showcase recipes for fresh foods in season. Eating local is not only healthy but also sustainable.
This project was a deep dive into visual representation of ordinary foods, the intent was to promote and highlight local food and showcase recipes for fresh foods in season. Eating local is not only healthy but also sustainable.
The global diet as a whole is becoming more homogenized
Researchers found that human diets have grown increasingly similar—by a global average of around 36%
Staple crops like wheat and maize (corn) and soybeans are displacing regional crops
The global diet as a whole is becoming more homogenized
Researchers found that human diets have grown increasingly similar—by a global average of around 36%
Staple crops like wheat and maize (corn) and soybeans are displacing regional crops
The global diet as a whole is becoming more homogenized
Researchers found that human diets have grown increasingly similar—by a global average of around 36%
Staple crops like wheat and maize (corn) and soybeans are displacing regional crops
How might we inspire consumers to broaden their diet by incorporating local produce?
How might we inspire consumers to broaden their diet by incorporating local produce?
How might we inspire consumers to broaden their diet by incorporating local produce?
Context
Context
Why do people eat what they eat?
People's choices of what to have for a meal is influenced by a variety of factors. My research revealed insights into recent trends regarding eating habits.
I found that
People are increasingly cooking and eating at home
They're also reducing the frequency of dining out and ordering takeout. This shift is driven by cost savings and the enjoyment of cooking as a hobby.
Health and wellness is important to modern consumers
Respondents had started to change their food habits little by little by doing things like including more unprocessed food in their diet.
Food variety is important, but people struggle to cook unfamiliar ingredients
There's a growing interest in trying global flavors, however people reported not knowing what they can make at home.
People's choices of what to have for a meal is influenced by a variety of factors. My research revealed insights into recent trends regarding eating habits.
I found that
People are increasingly cooking and eating at home
They're also reducing the frequency of dining out and ordering takeout. This shift is driven by cost savings and the enjoyment of cooking as a hobby.
Health and wellness is important to modern consumers
Respondents had started to change their food habits little by little by doing things like including more unprocessed food in their diet.
Food variety is important, but people struggle to cook unfamiliar ingredients
There's a growing interest in trying global flavors, however people reported not knowing what they can make at home.
People's choices of what to have for a meal is influenced by a variety of factors. My research revealed insights into recent trends regarding eating habits.
I found that
People are increasingly cooking and eating at home
They're also reducing the frequency of dining out and ordering takeout. This shift is driven by cost savings and the enjoyment of cooking as a hobby.
Health and wellness is important to modern consumers
Respondents had started to change their food habits little by little by doing things like including more unprocessed food in their diet.
Food variety is important, but people struggle to cook unfamiliar ingredients
There's a growing interest in trying global flavors, however people reported not knowing what they can make at home.
Meet Alyssa, she wants to wants to find food inspiration, healthy recipes and add more variety to her kids' everyday meals.
Meet Alyssa, she wants to wants to find food inspiration, healthy recipes and add more variety to her kids' everyday meals.
Meet Alyssa, she wants to wants to find food inspiration, healthy recipes and add more variety to her kids' everyday meals.
Let's have a look at how Alyssa can use Bounty
Let's have a look at how Alyssa can use Bounty
Let's have a look at how Alyssa can use Bounty
Easy onboarding and ensuring that we record the person's food preferences
Easy onboarding and ensuring that we record the person's food preferences
Easy onboarding and ensuring that we record the person's food preferences
Easy onboarding
Easy onboarding
Easy onboarding
Recording prefrences
Recording prefrences
Recording prefrences
A fun visual storytelling of ingredients in season and suggested recipes
A fun visual storytelling of ingredients in season and suggested recipes
A fun visual storytelling of ingredients in season and suggested recipes
Highlighing local produce
Highlighing local produce
Highlighing local produce
Micro-animations
Micro-animations
Micro-animations
Quick filters
Quick filters
Quick filters
A food box that the person can customize according to their preference
A food box that the person can customize according to their preference
A food box that the person can customize according to their preference
Curated food box
Curated food box
Understanding the customer's cooking style
Understanding the customer's cooking style
Editing a box
Editing a box
The Designs
The Designs
The Designs
Onboarding
Onboarding
Onboarding
Browse recipes and seasonal foods
Browse recipes and seasonal foods
Browse recipes and seasonal foods
Getting a food box to try new recipes
Getting a food box to try new recipes
Getting a food box to try new recipes
Style guide and visual language
Style guide and visual language
Style guide and visual language
Tone and feel
In this design, I sought to evoke a sense of 'food history' and 'organic-ness.' To create a warm, nostalgic atmosphere, I chose a retro palette featuring rich, warm tones.
I set up a type and color system to make the UI designs feel consistent.
In this design, I sought to evoke a sense of 'food history' and 'organic-ness.' To create a warm, nostalgic atmosphere, I chose a retro palette featuring rich, warm tones.
I set up a type and color system to make the UI designs feel consistent.
In this design, I sought to evoke a sense of 'food history' and 'organic-ness.' To create a warm, nostalgic atmosphere, I chose a retro palette featuring rich, warm tones.
I set up a type and color system to make the UI designs feel consistent.
Color
Color
Color
Typography
Typography
Typography
Learnings
Learnings
Learnings
Giving and receiving continuous and thoughtful feedback
Giving and receiving continuous and thoughtful feedback
Giving and receiving continuous and thoughtful feedback
One of the things I've learned is how crucial it is to give and receive feedback thoughtfully. Especially for visual design it's all about setting aside personal biases and explaining things in terms of design principles.
One of the things I've learned is how crucial it is to give and receive feedback thoughtfully. Especially for visual design it's all about setting aside personal biases and explaining things in terms of design principles.
One of the things I've learned is how crucial it is to give and receive feedback thoughtfully. Especially for visual design it's all about setting aside personal biases and explaining things in terms of design principles.
Micro-animations add delight
Micro-animations add delight
Micro-animations add delight
Small micro-animations can elevate the interaction of the app to a whole other level
Small micro-animations can elevate the interaction of the app to a whole other level
Small micro-animations can elevate the interaction of the app to a whole other level